Mastering Product Launches in a Digital Era
Session details:
Explore how Medical Affairs teams are evolving their approach to product launches in today’s fast-paced, AI-driven environment. Learn how to shift from reactive to proactive strategies by harnessing digital tools, real-world evidence, and AI to plan smarter, act faster, and launch stronger
Rethink the Role of MSLs in Launch Excellence. Explore how high-performing MSLs approach launches differently from lifecycle management by planning strategically, structuring meaningful discussions, and aligning with cross-functional goals.
Build Smarter Launch Frameworks Through Learning and Iteration. Learn how companies are creating adaptive launch frameworks by capturing lessons from past launches and continuously improving through evidence-based iteration.
Leverage AI to Accelerate Strategic Decision-Making. See how AI is helping Medical Affairs teams learn faster, refine messaging, and personalize stakeholder engagement to improve launch readiness.
Drive Product Adoption Through Purposeful Engagement. Discover how omnichannel strategies are helping teams build trust and deliver relevant, timely information to HCPs and patients across all launch stages.
Connect the Dots with Real-World Evidence (RWE). Understand how pre-launch RWE, including indirect treatment comparisons, is being used to demonstrate product value and align both internal and external stakeholders.
Navigate Compliance While Innovating Digitally. Gain insight into how teams are balancing innovation with compliance when using digital channels to engage stakeholders across global markets.
