Accelerating Launch Excellence in a Digital World: How Medical Affairs Teams Use Insights and AI to Drive Adoption

Session details:

• Discuss how Medical Affairs teams are using AI-powered insights, real-world evidence, and digital platforms to shape launch strategies, strengthen HCP connections, and support patient engagement.
• Discover how real-time input from global stakeholders—combined with insights from multiple data sources—enables faster alignment, sharper market understanding, and compliant omnichannel execution.
• Learn from a real-world example of how technology enabled cross-functional teams to streamline collaboration and accelerate launch readiness—while MSLs played a key role in post-launch engagement and insight generation.