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FPW Pharma Marketing Intro

Ignite your marketing strategies at the largest gathering of pharma marketers.

At Fierce Pharma Week you can participate in critical discussions around omnichannel marketing, HCP engagement, patient solutions, media and more!  Walk away with tactical and practical applications that you can immediately put to use.

Featured Pharma Marketing Speakers

Robert (Bob) Allen

Robert (Bob) Allen

Executive Director, Omni-Channel Strategy (U.S. Oncology)

Bristol Myers Squibb
Madelene Glomsten

Madelene Glomsten

Head of Digital Marketing

Sanofi US GenMeds
Shikha Jain, MD, FACP

Shikha Jain, MD, FACP

Director of Communications Strategies in Medicine, Associate Director of Oncology Communication & Digital Innovation

University of Illinois Cancer Center; Founder and Chair, Board of Women in Medicine®
Niveditha Mogali

Niveditha Mogali

Director, Enterprise Omnichannel Analytics Capabilities, GSK

GSK
Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations

Azurity Pharmaceuticals
Victor Parada

Victor Parada

Business Development Director, Health Brands Partnership Lead

NBCUniversal
Bonnie Perkins

Bonnie Perkins

Senior Director

Alexion, AstraZeneca Rare Disease

Michael Reynolds

Michael Reynolds

Head of Omnichannel, US BBU

AstraZeneca

Adam Roberts

Adam Roberts

Senior Manager, Integrated Media Strategy, Brand Portfolio

Pfizer
Stephanie Wenstrup

Stephanie Wenstrup

Executive Director, Marketing

Endo Orthopedics

Digital Pharma East is Now Part of Fierce Pharma Week

We Are Fiercer Together!

COMPLIMENTARY PASSES AVAILABLE TO QUALIFIED PHARMA MARKETERS

Must Be Director Level and Above to Qualify

See if you qualify. All registrations are subject to approval by Fierce Life Sciences.

Learn More

Key topics covered in the Pharma Marketing Community

  Enhance Marketing and Commercialization Strategies

  Develop Integrated Messaging Across Channels

   Adopt a Patient-Centric Approach 

  Explore New Ways to Connect with and Engage HCPs

  Use new media platforms to create innovative campaigns

  Augment Marketing and Commercialization Strategies with Digital Channels

VIEW THE AGENDA
FPW Pharma Marketing Topics

Get tactical and practical applications that you can apply immediately.

Value creation using digital channels and technologies
Value creation using digital channels and technologies
Stay ahead of the curve by hearing how life science companies can augment their marketing and commercialization efforts and deliver improved value to customers by leveraging digital channels and technologies
Integrated messaging and engagement strategies
Integrated messaging and engagement strategies
Discover the power of developing an integrated messaging and engagement strategy across channels for maximizing your customer reach, improving content distribution, and creating a pathway to omnichannel fluency
Patient-centric marketing approaches
Patient-centric marketing approaches
Build a patient-centric marketing approach by engaging patients along each step of their journey to educate and empower them and improve their experience and health outcomes
New media outlets and platforms
New media outlets and platforms
Leverage new media outlets and platforms to develop creative and innovative campaigns to expand awareness and increase customer engagement
Innovative methods to partner with HCPs
Innovative methods to partner with HCPs
Explore innovative ways to reach, connect, and partner with HCPs to enhance engagement

Let's work together!

Find out why Fierce Pharma Week is the right show for you.

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