The Ideas, Strategies & Trends Driving Pharma Marketing
Today's pharma marketers face increasing pressure to deliver personalized engagement, accelerate launches, demonstrate ROI, and navigate a rapidly evolving healthcare landscape. Fierce Pharma Week brings together the industry's leading marketing minds to share proven strategies, emerging trends, and practical insights that drive measurable impact.
See Who's Already Registered...
Here's a small sample of attendees already registered from the Pharma Marketing Community for 2026!
VP U.S. Oncology Marketing, Bristol Myers Squibb
Head of Client Experience, Acadia
Senior Director Media Planning, Bayer
Director Marketing, Boehringer Ingelheim
Director - Market Access Marketing, Genmab
Executive Director Commercial Effectiveness, Ionis Pharmaceuticals
Executive Director Consumer Marketing, Keenova Therapeutics
Associate Director U.S. Oncology Marketing Ecosystem Orchestration Lead, Merck
Director of HCP Marketing, Regeneron
Omnichannel Lead, UCB
Director of Media Strategy & Operations, Astellas Pharma US
HCP Media Lead Media Center of Excellence, Boehringer Ingelheim
Head Omnichannel Strategy & Digital Transformation Global Public Affairs, Gilead
Assoc. Director - Medical Nonpersonal Media, Lilly
Head of Marketing - Hematology Marketing Strategy, Novartis
Head of Digital Marketing, Sanofi
Director Professional Engagement & Advocacy, Xeris Biopharma
VP Head of Diabetes Therapy Area Marketing and Patient Solutions, Novo Nordisk
Associate Director HCP Omnichannel Immunology, AstraZeneca
Digital Lead - Rare Diseases, Biogen
VP Business Operations, Jazz Pharmaceuticals
Director Enterprise Omnichannel Analytics Capabilities, GSK
Product Director Omnichannel Engagement, Johnson & Johnson
US Pharma Digital Analytics Lead, Bayer
Associate Director-HCP Media, Lilly
Associate Director Payer Marketing, Sanofi
VP Marketing, Xeris Pharmaceuticals
Head of Digital Innovation & Marketing Ops, Azurity Pharmaceuticals
Head of Technology US Oncology/Hematology BI&T, BMS
Marketing Team Director, Genentech
Head of Commercial Brand Marketing, Halozyme
Procurement Director - Global Agencies, Johnson & Johnson
Director Omnichannel Analytics & Strategy, Lundbeck
Senior Director Integrated Media Strategy, Pfizer
Head of Marketing, Sun Pharma USA
Pharma Marketing by the Numbers
The Ideas, Strategies & Trends Defining Pharma Marketing
Dive into six specialized tracks designed to help pharma marketers navigate today's biggest challenges and opportunities.
Omnichannel Marketing
Create seamless, data-driven customer experiences across digital, field, media, and point-of-care channels.
HCP Engagement
Build smarter, more personalized strategies to engage HCPs with relevant, value-driven experiences.
DTC & Patient Engagement
Strengthen patient connections through storytelling, education, personalization, and journey-based activation.
Media & Streaming
Maximize reach and impact across traditional media, social, programmatic, connected TV, and streaming.
New for 2026
Sales Enablement
Equip field and hybrid teams with the insights, content, and tools needed for stronger customer engagement.
New for 2026
Data, Analytics and Commercial Intelligence
Build the data, governance, and AI foundations required to enable trusted decisions and intelligent commercial execution
The Leaders Defining What's Next in Pharma Marketing
Learn from the executives driving innovation across omnichannel engagement, brand strategy, patient experience, and HCP engagement.
Featured Case Studies at Fierce Pharma Week 2026
Real-world strategies, results, and lessons from leading pharma brands.
Key Topics Covered in the Pharma Marketing Community
Enhance Marketing and Commercialization Strategies
Develop Integrated Messaging Across Channels
Adopt a Patient-Centric Approach
Explore New Ways to Connect with and Engage HCPs
Use new media platforms to create innovative campaigns
Augment Marketing and Commercialization Strategies with Digital Channels
Let's work together!
Find out why Fierce Pharma Week is the ultimate networking opportunity to reach key decision makers across every corner of the biopharma ecosystem.