Honoring the Best in the Pharma Marketing & Advertising Industry

The Fierce Pharma Marketing Awards, presented by Fierce Pharma, is an annual program recognizing exceptional leadership, vision, innovation, and strategic achievements within the pharma marketing and advertising community. 

This competition highlights pharma companies and their agency partners who have created impactful, innovative campaigns that address today’s global health challenges and shape the future of healthcare.

FPMA

2025 Key Dates and Information

Be sure to mark your calendars with these important dates for the 2025 Fierce Pharma Marketing Awards:

  • May 5: Submissions Open
  • June 19: Submissions Deadline
  • July 24: Finalists Announced
  • September 10: Winners Announced

 


 

Categories and Scoring:

Curious about what it takes to win? View this year’s award categories and judging criteria to see how excellence in pharma marketing is recognized.

➡️ View Categories & Scoring

Introducing Our Newest Award Categories for 2025

Marketer of the Year

Best Use of AI

Influencer-Driven Campaign

Charitable or Philanthropic Campaign

What Finalists & Winners Receive:

Being named a Fierce Pharma Marketing Awards finalist or winner means more than just bragging rights. Here’s what you’ll take home:

  • A prestigious 2025 award trophy, presented live at the Fierce Pharma Marketing Awards Gala during Fierce Pharma Week in Philadelphia
  • Complimentary access for all finalists to attend Fierce Pharma Week (Sept 8–11) and the Awards Gala (Sept 10)—a $3,000+ value
  • Exclusive rights to use the 2025 Finalist/Winner badge and logo across your marketing, PR, and digital campaigns for one full year
  • Spotlight in our official press release, announcing this year’s honorees to the Fierce Pharma community and broader media
  • A customizable press release template to help you amplify your win across your own channels
  • Logo placement and recognition on the Fierce Pharma Week and Fierce Pharma Marketing Awards websites for 12 months
  • Social media exposure across Fierce Pharma’s LinkedIn, X, Facebook, and Instagram channels—sharing your success with thousands of industry pros