Honoring the Best in the Pharma Marketing & Advertising Industry

The Fierce Pharma Marketing Awards, presented by Fierce Pharma, is an annual program recognizing exceptional leadership, vision, innovation, and strategic achievements within the pharma marketing and advertising community. 

This competition highlights pharma companies and their agency partners who have created impactful, innovative campaigns that address today’s global health challenges and shape the future of healthcare.

 

Need inspiration? Take a look at the 2024 winners and their winning campaigns here.

FPMA

👥 Who Should Enter

If you're pushing the boundaries of healthcare marketing, this stage is yours. We’re looking for bold, creative, and results-driven work from across the industry. 

You should enter if you:

  • Lead or contribute to standout marketing campaigns in pharma or biotech
  • Represent a brand, agency, publisher, or platform that serves the life sciences industry
  • Work in creative, digital, media, branding, patient engagement, HCP marketing, or anything in between
  • Have launched innovative work in the past 12 months that deserves to be celebrated

2025 Categories

 

  Best Use of AI (New )

  Charitable or Philanthropic Campaign (New)

  Influencer-Driven Campaign (New)

  Marketer of the Year (New )

  Agency of the Year

  Digital Campaign – Non-Social Media

  Impiricus HCP Impact Award (FREE)

  Innovation Challenge

  Medical Conference or Event Marketing

  Multicultural Campaign

  New Brand Launch

  Online Video or Film

  Pharma TV

  Podcast or Audio

  Professional Marketing

  Public Relations Campaign

  Social Media for Consumer

  Website for Consumer

 

Download the Entry Kit

Check out our easy guide to entering with important dates and deadlines, FAQs, category information and more.

homepage entry kit.png

What Finalists & Winners Receive:

  • Signature Trophy presented live at the Gala during #FPW (Sept 10)
  • 🎟️ Free Passes to attend the full event ($3,000+ value)
  • 📣 Official 2025 Finalist/Winner Badge to use in your marketing
  • 🗞️ Press coverage & social spotlights across Fierce Pharma channels
  • 📄 Customizable PR Toolkit to promote your win
  • 🌐 Logo placement on event websites for 12 months

 

Take a look at some of the 2024 winners

Digital Campaign - Non-Social Media

Digital Campaign - Non-Social Media

Innovation Challenge

Innovation Challenge

Medical Conference or Event Marketing

Medical Conference or Event Marketing

Public Relations Campaign

Public Relations Campaign