2025 Fierce Pharma Marketing Awards Winners

Agency of the Year

/prompt.

Best Use of AI

Sponsored by Ostro

Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi

Charitable or Philanthropic Campaign

Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi

Digital Campaign – non-social media

Badge of Honor

EXPAREL: Express Your Recovery • twelvenote /prompt. • Pacira BioSciences

Impiricus HCP Impact Award

Sponsored by Impiricus

Jublia® “Don’t fear the fungus” USA (60 sec)  • Bausch Health

Influencer-Driven Campaign

Sponsored by Impiricus

More To Parkinson’s: Turning Silence Into Action • Lippe Taylor /prompt. • Acadia Pharmaceuticals

Innovation Challenge

Your Attention Please • Merkley + Partners

Marketer of the Year

Sponsored by IQVIA Digital

Paul DeSilva  
Bausch + Lomb (Xiidra)

Medical Conference or Event Marketing

Wasn’t Supposed to See This • Bristol Myers Squibb • Real Chemistry

Multicultural Campaign

Gilead PrEP Sniffies’ Cruising Confessions Custom Podcast • iHeartMedia • Gilead & Initiative

New Brand Launch

Pfizer Canada: Launching ABRYSVO • Lemieux Bédard

Online Video or Film

Magnolia's Guide to Adventuring • Syneos Health Communications for Acadia Pharmaceuticals

Pharma TV

Listen to Your Heart • Arnold NY • Amgen

Podcast or Audio

Scholar Rock Life Takes Muscle • Precision AQ

Professional Marketing

Talk to the Hand • Princeton10, LLP

Public Relations Campaign

The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer • Inizio Evoke and Uncapped Communications • Gilead Sciences

Social Media for Consumer

Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi

Website for Consumer

Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi