Panel: HCP Omnichannel in Action: Engaging Providers from White Coats to Blue Jeans

Session details:

• Map HCP journeys across clinical and personal environments to optimize messaging timing and format
• Extend engagement beyond traditional touchpoints with contextual digital outreach
• Use identity-based targeting to connect with HCPs during off-hours in relevant, brand-safe environments
• Balance message frequency and tone to prevent fatigue and build long-term resonance
• Align omnichannel campaigns with media consumption trends among different HCP segments
• Blend scientific content with lifestyle-appropriate formats to sustain attention and drive behavior