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Amanda DeVito
Chief Marketing Officer (CMO)
Bio:
Amanda DeVito is Chief Marketing Officer (CMO) at Butler/Till and is responsible for the agency’s business development and marketing efforts, driving strategic thinking, creative solutions, and innovation across the agency. As CMO she is integral in setting the future course of the agency. Amanda has 25+ years of experience assisting clients, agencies, and brands generate effective results in the following verticals: Healthcare, Pharmaceuticals, Financial Services, BevAlc, Automotive, Franchise, Insurance, Consumer Products, Automative, Energy, and Retail.
Amanda’s key competencies are:
· Business development and growth strategy
· Marketing and communications
· Leadership
· Diversity, Equity, Inclusion, and Belonging (DEIB)
Amanda came to Butler/Till from Alterian (now SDL), where she was a key player in a start-up success story and recipient of its Global Excellence Award. Currently, she is an Advisory Board Member of Ownership America and on the Board of Directors for the Western New York Chapter of Planned Parenthood.
Amanda’s experience has been sought out by major speaking opportunities including Cannes, Adweek NY, DTC Xpectives.Health Summit, MediaPost, Brand Innovators Culture Summit, St. John Fisher University, Rochester Institute of Technology, Roberts Wesleyan University, the American Marketing Association, ClickZ, the National Center for Employee Ownership, Step Up, the Direct Marketing Association, the American Advertising Federation Greater Rochester Advertising, Digital Innovation Week, and the Epsilon Conference.
She has a bachelor’s degree in Communications and Journalism and graduated Magna Cum Laude from St. John Fisher University. She recently also completed an Executive MBA from Rochester Institute of Technology. She was nominated by her EMBA peers for the Donna Scheid Leadership award and is part of the Beta Gamma Sigma Honor’s Society.