Jim DeLash

Bio:

Jim DeLash is the former Omni-Channel Marketing Director for GSK. Jim spent over 22 years at GSK and has experience in marketing to physicians, patients and consumers. His marketing roles have included work in analytics, customer segmentation, digital innovation, media, experimentation and strategic planning. He has also worked in the direct marketing, advertising and publishing industries prior to GSK. 

From an appearance on a panel at an AI marketing conference, a newsletter writer commented, “Jim DeLash in his characteristic impatience that made him so successful in his career, noted that as an industry we like to crawl, walk run – but by the time you’re running the game has changed.” 

Jim taught Digital Marketing at Temple University in Philadelphia PA for eight years. He is a frequent speaker at marketing conferences on topics such as, ‘Customer Marketing: How Do You Know’ (the value of testing), ‘Milkshake Media’ (the role each channel plays in a campaign), ‘The Man on the Moon, Old Guys with Cigars and the New Digital Creative’, ‘The Isosceles Project’ (how campaign briefs, next level analytics and advanced experimentation improve marketing) and ‘The Long Tail Project: What Worked’, a review of how a brand looked to expand its market beyond the reach of their sales force. 

His most recent article for The Journal of Brand Strategy, ‘What Can Marketers Learn From a Poker Player, a Jazz Musician, a Tennis Player and a Dancer’ was published in March 2025. Feedback about the article included the comment, “Another gem from Jim DeLash! You're a talented storyteller who always helps your audience connect the dots!”

Jim has a B.S. degree in Marketing from Rider University and an M.B.A. degree in Organizational Behavior from Temple University.