AI with EQ: Leading with Empathy in Healthcare’s Data-Driven Era

Session details:

Healthcare marketing isn’t just evolving- it’s undergoing a fundamental reinvention.  

We’ve entered a new era- one where intelligence is no longer reactive, but anticipatory. Powered by real-world data and advanced technologies like generative and agentic AI, brands can now predict audience needs in real time and transform billions of data points into orchestrated, meaningful action.

This isn’t a glimpse of the future- it’s the new foundation of modern healthcare marketing.

But critical questions remain: Are we using these tools to serve our audiences or simply ourselves? Are we creating emotionally intelligent, contextually aware experiences that support their needs or just optimizing towards brand KPIs that miss the human behind the data points?

Join IQVIA Digital as we:

• Explore how healthcare-grade AI, guided by our own emotional intelligence, can deliver real-time, resonant engagement
• Demonstrate how privacy-first, ethically grounded data governance practices can be a differentiator in build lasting trust
• Showcase how open ecosystems empower brands to orchestrate personalized journeys that help create the moments that matter.

Together, we’ll reimagine what it means to connect- with purpose, with empathy, and with measurable impact. Because precision without purpose only amplifies the noise, and personalization without empathy falls short of its potential.

When we harness intelligence in the service of understanding, we don’t just reach audiences- we resonate with them, and we empower both patients and healthcare providers to make confident, informed decisions that lead to better health outcomes.