From Clicks to Claims: How Agentic AI DSPs Accelerate Pharma’s Commercial Edge

Session details:

HCP engagement is shifting fast, and legacy DSPs that chase clicks can’t keep up. Agentic AI DSPs focus on outcomes such as learning, adapting, and compliantly driving claims in real time.

In this session, commercial ops leaders will learn:

• What Agentic AI DSPs are and how they outpace legacy platforms.
• How AI agents target the right HCPs with compliant, personalized messaging.
• Proven outcomes: higher engagement, measurable Rx lift, and stronger ROI.
• Practical adoption steps to pilot without disrupting current workflows.