A Brave New World: Finding Life Science Success in Modern Markets

Session details:

We are experiencing challenging and exciting times as the life science industry is navigating multiple before and after events simultaneously. Strategies of the last two decades have matured and no longer have the same return making historical analogs outdated. Market dynamics are shifting throughout the product lifecycle, US pricing and healthcare policies are in flux under the Trump Administration, technology is rapidly advancing, and patients are finding it more difficult to gain access to treatment. We are truly entering A Brave New World where finding success in modern markets is more elusive than ever before.

In this session, we will:

• Explore how the market is evolving across the product lifecycle – from launch to loss of exclusivity.
• Discuss how policies are converging to shape future markets and what you need to know to optimize performance.
• Discover how new Above Brand analytics and methodologies reveal the underlying drivers of market, physician, and patient behavior, and identify strategies for success.

If you are interested in a challenging, forward-looking view of the industry to understand how to operate in A Brave New Worldthis is a can’t miss session.