Trust at Scale: Rethinking Generative AI and Omnichannel in an Era of Information Overload

Session details:

As generative AI transforms how we create and deliver scientific content, medical teams are at a crossroads. The convergence of AI and omnichannel is full of promise – but is also testing the limits of trust and relevance considerations, as well as worries about information overload. Through real examples and critical discussion, we’ll unpack the promise and pitfalls of AI-generated content, examine how to innovate at scale, and challenge the assumptions we bring into this evolving space. Join us to separate hype from reality and uncover how to responsibly and effectively deliver content that audiences trust.

• Discuss overcoming relevance and trust challenges that arise when deploying AI-generated content in omnichannel strategies
• Learn how to evaluate and test AI tools and change mindsets from “pilot use cases” to “integrating experiences”
• Hear about lessons from real-world examples to inform an innovative path forward