Transforming the Patient Engagement Playbook to Change Minds and Save Lives

Session details:

Patients are not “patient” anymore. They’ve made their voices heard: they don’t trust Big Pharma. If our mission is to save lives, we must first change minds. Join Dr. Freda Lewis-Hall, Pfizer’s former EVP, Chief Medical and Patient Officer, and lifelong health educator, for a candid conversation on why people don’t trust us and how we can earn it back by transforming the patient engagement playbook.

As one of the first health “influencers,” Dr. Freda has seen how empowering people with the right information can save lives. Early in her career, she hosted PBS’s Urban Health Report, connecting communities to practical health tips. Later, she “put a human face on pharma” and empowered millions with trusted health information as Pfizer’s head physician and a regular guest on TV shows, Dr. Phil and The Doctors.

In this talk, Dr. Freda will discuss:

• How to be innovators AND educators in the era of ChatGPT and TikTok.
• Elevating credible and authentic voices that connect with patients.
• Meeting patients “where they are” for health guidance.
• Framing outcomes using language and culture patients understand