Case study: Powering Measurable, Optichannel HCP Engagement With Precision

Session details:

Many Medical Affairs teams still face roadblocks to driving meaningful, personalized, and highly efficient HCP engagement at scale. This session will present a tangible case study revealing how one team strategically and compliantly enhanced HCP education across two indications through an innovative, real-world-data-driven optichannel approach. Showing significant efficiency in just four months, 65% and 77% of target oncologists in each indication consistently returned to the microsite for education. Learn how orchestrating personalized journeys across the optimal channels that target HCPs are already going to can drive sustained HCP engagement by leveraging:

• Audience preference data to identify and engage specific HCPs with precision, even with limited budgets
• Personalized content and delivery on the optimal channel mix to maximize engagement and ROI
• Real-time measurement dashboards tailored for Medical Affairs objectives
• Nonpersonal insights for MSL empowerment and synchronized field efforts