Congress Excellence for Medical Teams: Engagement, Analytics, and Action

Session details:

This session explores strategies for maximizing the impact and measurability of pharma participation in medical congresses. We review how pharmaceutical companies can effectively instrument, measure, and benchmark their congress activities. The session will provide insights from research conducted across multiple pharma companies at ASCO. The presentation details the evolution from traditional congress participation to an integrated omnichannel approach, incorporating digital tools and analytics to track HCP engagement, measure outcomes, and demonstrate return on investment