From Earned to Engineered: A Fireside Chat on How Communications Can Shape AI Brand Authority

Session details:

As large language models (LLMs) become a primary source of health information, pharma communicators are facing a new kind of visibility challenge. With 60–90% of generative AI outputs driven by earned media, brand narratives are no longer just crafted for people but for machines that shape what people see and believe.

This fireside chat will explore how communications can lead in this shift, modernizing earned strategies, reframing media signals as machine inputs, and safeguarding scientific credibility in a fast-changing information ecosystem.

Expect a candid conversation that links AI disruption with brand resilience, patient trust, and the evolving role of communications in pharma.