Embedding Patient Access into Development Strategy: From Journey Insights to Real-World Execution

Session details:

For patient-centricity to deliver impact, it has to move beyond philosophy and into operations. This session explores how insights from real patient journeys—especially in complex therapeutic areas—are shaping access programs, support models, and internal alignment much earlier in the product lifecycle. Drawing from real-world experience, this talk will illustrate how cross-functional collaboration enables access strategies that are both proactive and measurable.

• Mapping patient journeys into support program design (hub, affordability, education)
• Aligning access strategy with clinical and brand teams early in development
• Operationalizing patient-first thinking through cross-functional collaboration
• Translating access metrics into strategic and organizational KPIs