Grounded Intelligence: How Trusted AI Can Solve the Real Pain Points in Clinical Decision-Making

Session details:

AI is everywhere — but for healthcare professionals, trust is everything. Clinicians today are stuck in an impossible bind: they need to make fast, evidence-based decisions in a fragmented digital ecosystem that’s overloaded with noise, unvetted tools, and information they can’t always trust. Add to that a second, often-overlooked pain point: they’re expected to prescribe medications without visibility into what patients can actually afford.

At epocrates, we’re addressing both.

In this session, we’ll share how we’re using large language models not to chase trends, but to solve real clinical problems. Our new AI Assist tool delivers concise, conversational answers sourced from trusted drug monograph content, helping HCPs cut through noise and get to safe, reliable decisions faster. And coming soon: real-time affordability insights at the point of care, helping clinicians select medications that patients can actually access and adhere to.

Pharma marketers will come away with actionable insights into how HCPs are navigating AI — what they trust, what they ignore, and how new tools are influencing decision-making at the moment it matters most.

Attendees will learn:

• Why trust, transparency, and clinical utility are non-negotiable for AI adoption among HCPs
• How epocrates’ AI Assist tool helps clinicians make confident, evidence-based prescribing decisions
• What HCPs need to feel supported — not overwhelmed — in the exam room
• How pharma can align messaging and strategy with the new AI-enabled point of care