From Insight to Impact - How Market Intelligence Powers New Product Planning

Session details:

CI and market research teams are now indispensable partners to commercial and early product strategy teams This session examines how leaders are using intelligence to drive smarter, faster development decisions

·       Identify approaches to operationalizing insight to inform pipeline investment

·       Review methods for forecasting competitive responses and adjusting TPPs

·       Consider tactics that help case studies in applying CI to go/no-go calls