The old way vs. the new way: Your launch isn’t broken - it’s obsolete

Session details:

What if you could see what’s happening in the market—right now—and respond faster than your competitors? 
Commercial teams face increasing pressure to move faster and make smarter decisions in a rapidly changing market. Yet many still rely on outdated tools—chasing fragmented reports and insights that arrive too late to matter.
This session introduces Launch Intelligence: a real-time, integrated approach to commercialization that unifies Medical, Commercial, field, digital, and sentiment data into a single, actionable view.

We’ll explore:

• Why disconnected insights slow commercial teams at critical moments
• The gap between launch readiness and true market responsiveness
• A real-world look at how unified data creates a shared, actionable market view
• Success today isn’t about having more data—it’s about aligning around the right signals at the right time.