The Human Side of Decision-Making in Commercial Strategy

Session details:

Behind every launch plan, forecast, or portfolio decision are the human dynamics that shape assumptions and outcomes. Bias, misaligned incentives, and organizational politics often play as big a role as data or models. This panel will move beyond the mechanics to examine how commercial leaders navigate the realities of decision-making when uncertainty is high and alignment is elusive.

Topics will include:

• How bias shapes assumptions and influences strategy
• What happens when executives or functions see “different truths” in the same data
• Balancing optimism and realism when numbers need to support investment or financing
• Tactics for surfacing uncomfortable truths without losing credibility
• Real-world examples of how leaders bring alignment when teams resist the assumptions including the tools and processes they use