Practice Makes Personalization Possible: How AI Roleplay and Digital Cloning Drive More Engaging HCP Conversations

Session details:

HCPs have consistently shared that face-to-face meetings with field reps remain their preferred communication channel and the most effective in influencing their prescribing behavior.

Yet very little has been done to help pharma reps practice HCP conversations in a realistic and personalized way.

Field reps know their HCPs personally and Marketing understands how those HCPs engage across omnichannel touchpoints—but how can you connect these insights to build a complete view of the HCP that can help reps maximize the impact of every conversation?

In this session, we’ll explore how AI-simulated roleplay, designed specifically for pharma field teams, bridges that gap. You’ll learn how this approach can:

• Build rep confidence and competence in delivering key brand messages
• Guide reps to personalize conversations in real time
• Generate actionable insights to refine coaching and drive brand strategy pull-through

By practicing with AI avatars that mirror their real HCPs, reps sharpen their skills, tailor their interactions, and deliver more meaningful conversations—leading to better HCP engagement and stronger brand performance.