Doctors Are People Too! Reach Them Where They Spend Most of Their Time Online with Data-Led Media Strategies for Smarter Engagement and Greater Impact

Session details:

Doctors are people too - and they engage with social media just like everyone else. In this session, Equals 5 and Pharming Healthcare will present a real-world campaign case study - told from both the partner and the client’s perspective. Together, we’ll show how NPI-level targeting, social media campaigns at the core of the strategy, proprietary engagement scoring, and physician-level reporting delivered actionable insights, educated physicians on a rare disease, shortened diagnosis time, and drove measurable patient impact. Join our session to discover how reaching HCPs where they spend their digital time can turn awareness into action, driving superior ROI and clinical outcomes that matter.