New Product Planning: Am I Doing it Right? A Review of Industry Benchmarking Data

Session details:

Triangle Insights Group will provide key insights on pre-launch activities and spend to offer industry leaders data to make informed commercialization decisions

This presentation will be informed by an industry-wide survey from NPP leaders to benchmark across organizations with segmentation based on size and product types

Topics will include the most common pre-launch activities, relative cost of those activities, importance of activities relative to spend, and the most common timing and sequencing of NPP activities.