Everywhere That Matters: Rethinking Omnichannel for Real Impact

Session details:

Omnichannel is the buzzword—but precision should be our real goal. To truly educate and empower patient and physician audiences, marketers need the ability to reach "everywhere," but the capability to focus where and when those audiences are most active and receptive. As we strive to enable earlier diagnosis, better outcomes, and shared decision making, life science brands need to meet patients and providers in critical care moments, with synchronized information tailored to their specific situation. True omnichannel success is being exactly where it counts, and it starts with redefining our audiences.