How AI and Emerging Tech are Reshaping DTC 

Session details:

DTC marketing is due for bold innovation to keep up with data/technology developments and changing patient and marketer expectations. This panel of industry leaders will explore how DTC marketers can leverage AI and other emerging capabilities to unlock new ways to reach the right audiences, tailor content, address budgetary waste, and innovate beyond AQ as a performance metric. Panelists will look ahead, sharing their planned (disruptive) strategies for applying data, technology, and artificial intelligence to redefine their approaches to patient marketing.