“Ask Your Doctor” Isn’t Working: A Framework for Compliant, Scalable DTC Telehealth

Session details:

Pharma has a problem: patients are moving faster than your access strategy. The traditional “ask your doctor” model can’t keep up. As digital-first care becomes the norm, virtual care is no longer optional—it’s a commercialization imperative.

This session offers a practical framework to evaluate where and how DTC telehealth drives impact across the drug lifecycle. You’ll learn how leading brands are embedding virtual care into their strategies to improve speed-to-therapy, boost adherence, and expand patient reach—while staying compliant. We’ll also tackle the headlines questioning pharma’s role in DTC, and what it takes to get it right.

Through real-world scenarios, case studies, and actionable tools, you’ll leave ready to challenge skepticism, build the business case, and scale virtual-first programs with confidence.
What you’ll learn:

• How to evaluate virtual care as a commercialization driver, not just a patient service
• How the 5-Point Virtual Care Fit Framework identifies high-opportunity therapies for smart investment
• What the media—and Congress—get wrong about DTC telehealth, and how to get it right
• How brands are embedding virtual access across the drug lifecycle—from pre-launch through LOE
• Real-world case studies showing DTC strategies in action