The Power of Data-Driven Insights: Harnessing Real-World Evidence and Communication Strategies to Drive Patient-Centered Care

Session details:

Explore how real-world evidence (RWE) is being integrated across medical affairs, communications, and field medical teams to enhance patient care, influence clinical decision-making, and shape impactful healthcare policies. Experts will discuss the complexities of generating actionable insights from diverse real-world data sources—such as patient registries, wearables, and digital health platforms—and examine strategies for filtering, prioritizing, and applying these insights to drive meaningful healthcare outcomes. 
 
Identify the challenges and opportunities in integrating data from various real-world sources, including patient registries, wearables, and digital health platforms. 

Discuss methodologies and best practices for transforming raw data into actionable insights that inform clinical strategies, healthcare policies, and patient-centered care initiatives. 

Highlight case studies where data-driven insights have directly influenced patient outcomes, illustrating the transformative potential of real-world evidence in improving healthcare delivery and patient quality of life