Achieving a Comprehensive View of Key Opinion Leader Engagement

Session details:

• Understanding the holistic view of a KOL, including their external activities (publications, conferences, etc.) and internal engagements with your organization (interactions with reps, clinical trial involvement, advisory roles).
• Challenges faced when lacking a comprehensive view, such as miscommunications, missed opportunities, and inconsistent KOL interactions.
• The benefits of having up-to-date and centralized KOL data accessible through a single source, eliminating the need for manual updates and ensuring consistent information across the organization.