Beyond the Slide Deck: Using Research to Link Strategy, Creative, Messaging, Execution, and Measurement

Session details:

With recent advancements in automation and AI, data is more accessible than ever, but true insights are still in short supply and will always require a human lens/can never be fully replaced by AI. Regardless of the type of research we’re talking about – brand tracking, creative development and testing, thought leadership – marketers and communicators continue to face the same challenges: how to connect the dots and translate numbers into strategy. In this panel, The Harris Poll will present our POV, best practices, and examples of specific approaches to helping our clients across the healthcare sector solve these challenges by thoughtfully deploying different types of research throughout their organizations, communications plans, and product marketing life cycles.

Attendees will walk away with a better understanding of when, why, and how to leverage research, including best practices to ensure their data works for them, as part of a unified communication strategy.