Unleashing Creativity in Medical Affairs

Session details:

Creativity isn’t just for marketers—it’s also a key to success in Medical Affairs. We know that incorporating creativity into educational healthcare materials improves learning and can ultimately improve patient outcomes, but how do we unleash creativity in Medical Affairs? This session will help to unlock the answers by discussing:

• The value of creativity for enhancing medical impact, with a focus on medical communications
• Use cases for incorporating creativity into Medical Affairs through the lens of medical communications
• How to unleash creativity through collaboration and design thinking