Proto-ModCon: A Practical, Agile Guide to Establishing Modular Content

Session details:

Modular Content (ModCon) is a concept many organizations aspire to embrace for its promise to radically reduce content overhead and amplify use-cases. However, ModCon implementation workflows are notoriously difficult, nuanced, long-tailed, and resource-intensive. In this case study we will discuss how:

• an agile approach to ModCon implementation that that produces immediate, tangible advances
• an incremental approach can help evolve an organization's content paradigm from static to dynamic
• embracing Proto-ModCon can setup your pivot into omnichannel