Redefining the Role of Communications: Strategic Voices at the Decision-Making Table

Tue, Sep 9 | 09:45 AM - 10:30 AM

Session details:

The role of communications professionals has evolved—from message crafters to mission-critical advisors. In the everchanging world of pharma and biotech, communicators now serve as strategic voices who translate business objectives into stakeholder trust, employee alignment, and public credibility. Yet many still operate outside the C-suite, balancing multiple roles while shaping organizational direction from within.

Join a panel of communication executives as they explore how the role has transformed and why their voice is essential in shaping key decisions. Learn how they navigate complex internal and external landscapes, advocate for their seat at the table, and demonstrate measurable value to business strategy, reputation, and long-term success.

Tags:
PR & Communications
Track:
PR & Communications General Session