Spotlight Stage: The Power of NPs & PAs: Identify. Understand. Engage.

Session details:

Today’s healthcare market is evolving fast—and Nurse Practitioners (NPs) and Physician Associates (PAs) are at the center of that shift. In this fast-paced session, we’ll show how marketers can move beyond traditional HCP outreach by identifying these often-overlooked influencers, understanding how they shape prescribing decisions and patient engagement, and engaging them in ways that drive measurable impact. Walk away with fresh insights and practical takeaways to modernize your strategy and reach this vital segment with confidence.