Spotlight Stage: Going Beyond the Prescription. Unlocking a Holistic 360-degree View of Today’s HCP

Session details:

Reaching today’s HCPs requires more than prescription data. Marketers need a holistic, 360-degree view that connects insights from claims, digital behaviors, academic influence, patient populations, and beyond. In this session, we’ll explore how integrating these diverse data signals unlocks smarter segmentation, sharper targeting, and more relevant engagement strategies.