Spotlight Stage: Direct-to-Patient 2.0: Building a Commercially-Successful DTP Channel 

Session details:

The first wave of Direct-to-Patient (DTP) programs proved the concept, but the business model is struggling to keep pace. This session offers a commercial leader's blueprint for thriving in the new era of direct-to-patient — creating a modern patient experience that's designed to drive market share and safeguard profitability. Join us for thought-provoking insights on building DTP programs that move beyond the basics and create a powerful engine for sustainable brand growth.