Workshop: Targeting the Market vs Who Is in Market: How AI Pinpoints HCPs Who Are Ready to Prescribe

Session details:

Too many brand campaigns waste budget by casting too wide a net, targeting everyone who has ever prescribed your therapy instead of those who are about to. This 90-minute workshop is designed for pharma brand managers who want to make the shift from retrospective targeting to predictive precision.

Join us as we unpack how AI models can now identify real-time triggers such as new diagnoses, lab results, procedures, and prescriptions that indicate which HCPs are actively managing patients aligned with GLP-1 therapies. Using a market of 365,000 potential prescribers, we will reveal how many are actually in-market today and how many are being missed entirely using traditional lookback windows.

You will walk away with:

• A categorized breakdown of the healthcare events most predictive of a new GLP-1 prescription
• A scoring model that ranks HCP intent based on real-world behaviors
• A side-by-side comparison of audience waste from legacy targeting versus AI-powered predictions
• Insights into specialties, geographies, and professional types most likely to shift prescribing behavior in the next 30 to 60 days
• A framework to evaluate data freshness and determine how often your audience should be refreshed

If your brand is investing in omnichannel marketing or precision targeting, this is a must-attend session to future-proof your audience strategy and drive more efficient script lift.