Panel: How Pharma Marketers Can Harness Programmatic Tools to Deliver Timely, Personalized HCP Messaging that Drives Action

Session details:

• Activate real-time data to deliver relevant HCP messaging at the right moment in the clinical workflow
• Leverage programmatic platforms to personalize outreach without sacrificing scale or compliance
• Bridge data silos between EHR, point-of-care, and digital platforms to strengthen targeting precision
• Use closed-loop measurement to tie programmatic campaigns to prescribing behaviors 
• Integrate programmatic tools with broader omnichannel strategies for consistent brand storytelling