Advancing Digital Integration in Medical Affairs to Unlock Deeper Physician Engagement

Session details:

As the digital landscape rapidly evolves, Medical Affairs must stay ahead by embracing innovative tools that foster more personalized, impactful connections with healthcare professionals. This panel will explore how digital platforms and AI-powered insights can enhance scientific exchange, extend MSL reach, and deliver data-driven engagement that meets physicians where they are—while also addressing the growing reality that HCPs themselves are increasingly relying on AI to inform clinical decisions and stay up to date. As AI becomes more embedded in the daily practice of medicine, it’s critical for Medical Affairs teams to ensure their content is not only accurate and compliant, but also AI-accessible, timely, and easily discoverable. Attendees will gain practical strategies to integrate real-time HCP data, optimize digital touchpoints, and measure the value of their efforts—all while maintaining scientific integrity and readiness for the next phase of digital evolution. 

Explore how Medical Affairs leaders can leverage digital platforms and AI-driven tools to create secure, high-value scientific exchanges with HCPs beyond traditional social media and search strategies. 

Identify ways to integrate real-time HCP engagement data with MSL outreach, enabling more targeted, meaningful interactions that align with physicians' evolving needs. 

Highlight innovative approaches to measuring the impact of digital engagement strategies, ensuring compliance while demonstrating Medical Affairs' value in driving scientific and clinical conversations. 

Examine how the increasing use of AI by HCPs is reshaping expectations around content accessibility, discoverability, and relevance—and how Medical Affairs must evolve to meet this new demand.