From Awareness to Action: How Pharma Advertising Impacts the Chronic Condition Journey

Session details:

Join leaders from Novo Nordisk, Wavemaker, Swoop, and a chronic condition patient advocate for a compelling conversation on how advertising accelerates patient understanding, diagnosis, and outcomes. This panel will also unveil early findings from a landmark study on the role of pharma media in improving quality of life for people living with chronic conditions — plus actionable strategies to synchronize patient and HCP campaigns with personalized messages that spark more meaningful conversations at the doctor’s office.