Celebrities and PRC: Crafting Authentic and Compliant Campaigns

Session details:

• Understand how to develop an impactful and compliant celebrity program—balancing both brand goals and legal considerations
• Learn the considerations to achieve pre-program alignment and a “one team” mindset within your company and with the celeb 
• Get insights about how to choose the right advocate that can work for your campaign (hint: bigger isn’t always better)