Earned in the Age of AI: The New Brand Visibility Imperative

Session details:

In 2025, brand visibility has been fundamentally transformed. AI systems don't just supplement decision-making, they're actively shaping how stakeholders perceive your organization. Learn how forward-thinking companies are thriving in this new landscape where earned media drives over 90% of AI visibility. You previously had a tier 1 media list and a tier 1 influencer list -- make way for the Tier 1 AI list.

Based on Golin's comprehensive research, this session reveals the strategic pivots communications professionals must make now. By 2028, AI is set to replace Google search as our primary information gateway. Ensure your brand doesn't just appear in results, but shapes the narrative when investors, journalists, candidates, and consumers ask AI about you.

Join Us to Discover:

• How to benchmark your organization's AI presence against competitors in high-value stakeholder queries
• Data-driven strategies to optimize and defend your brand's position in the AI Reputation Economy