The Human Side of AI: Elevating Patient Insights and Consented Data for Omnichannel Media Activation Success

Session details:

In a world where data is everywhere, the most impactful strategies combine advanced technology with a human-centric approach. This session explores a modern paradigm in pharmaceutical marketing, demonstrating how to harness the power of AI to elevate and translate authentic patient voices and consented data into actionable media strategies, plans, and targeting. Join industry leaders from Health Union and UCB to learn how they are moving beyond traditional data points to build rich, complex patient personas, which then serve as the foundation for smarter, more precise omnichannel campaigns that achieve exceptional results across direct-to-consumer, programmatic, and influencer marketing.