Katie Fulp

Bio:

Katie is a proven marketing and media leader with expertise in driving growth through innovative, data-driven strategies. At UCB, Katie stewards the Immunology portfolio's consumer media and helps pioneer and lead the organization's patient-centric digital footprint. Prior to joining UCB, Katie was at GlaxoSmithKline within their Specialty and Anti Infective and Respiratory portfolios working on products like Benlysta and TRELEGY across the DTC, Omnichannel, and HCP teams. Katie has an award winning track record of delivering best-in-class results and uniting powerful creative strategy with flawless media executions. Before switching to pharma, Katie worked agency-side on leading brands like Sherwin-Williams, Nationwide Insurance, NASCAR, CarMax, and Norwegian Airlines and has led or been a part of Effie, IAB Mixx and Canne Lion award winning teams. Outside of her professional achievements, Katie was a former D1 collegiate athlete at North Carolina State University and currently resides in North Carolina with her husband and their two children.