Katie Fulp

Bio:

Katie is an accomplished marketing and media leader with deep expertise in driving growth through innovative, data-driven strategies. At UCB, she leads consumer media for the Immunology portfolio and helps shape the organization's patient-centric digital strategy. Previously, Katie held marketing roles at GlaxoSmithKline across Specialty, Anti-Infective, and Respiratory portfolios, supporting brands including Benlysta and TRELEGY across DTC, omnichannel, and HCP initiatives.

Known for delivering award-winning results, Katie combines strong creative strategy with media excellence. Prior to the pharmaceutical industry, she worked agency-side on leading brands such as Sherwin-Williams, Nationwide Insurance, NASCAR, CarMax, and Norwegian Airlines, contributing to Effie, IAB MIXX, and Cannes Lion-winning teams.

A former Division I athlete at North Carolina State University, Katie lives in North Carolina with her husband and two children.