Influence with Impact: Leveraging Social Voices to Raise Disease Awareness in a Regulated Space

Session details:

Technology has changed the world and social media has provided an avenue to reach people that wasn’t even possible a few decades ago. Patients living with or impacted by rare diseases can find communities online, and social media has opened the door for new connections, education, and information to foster relationships between pharma and the community and expand awareness.
 
Sara Noonan, Senior Director of Product & Pipeline Communications, and Dawn Harper, Supervising Counsel, Brand Strategy, of Servier Pharmaceuticals, will walk through a case study of a recent branded patient campaign launched on Instagram and Reddit, as well as provide you with the recommended tools and steps on how to implement digital storytelling compliantly in a highly regulated environment.