Keep AI Skeptics Around: Data & Insights to Shape Communications Strategy for Distrustful Audiences

Session details:

As the healthcare sector embraces new technologies and works to provide the best care for patients, a streak of negative sentiment toward AI risk is building barriers between brands and audiences. Understanding the motivating factors behind AI skeptics and detractors is key to developing comprehensive communications strategies that don’t discount critics, but work to earn their trust.

This session will unravel the narrative map of negativity toward AI in healthcare to better understand critics, how to address their concerns, and what brands can do to better position themselves for resiliency in the face of potential tech use backlash.