Tara Naughton

Bio:

Tara Naughton is the SVP and head of brand communications of Storyful’s Intelligence team, a premium research and strategy partner to brands and agencies. She leads a team of talented analysts and strategists that leverage social data to deliver comprehensive data and actionable insights. From perception and risk mapping, to identifying influencer and white space opportunities, Storyful powers better business decisions.

Prior to Storyful, Tara served in multiple roles at communications agency MWW, including CMO, where she successfully led marketing and new business. She also served as managing director of its consumer marketing group and led communications and digital strategy for consumer, corporate, healthcare, and financial services brands.

Tara held senior roles in technology at Cohn & Wolfe, now Burson, overseeing integrated client campaigns and mentoring talent. She holds a master’s and bachelor’s degree in corporate and public communication from Seton Hall University.