Keynote Panel: The Next Frontier in Pharma Commercialization

Session details:

Today’s Pharma commercial teams are navigating more than just launch timelines—they’re shaping the strategic core of their organizations This opening keynote brings together commercial executives from top pharma organizations to discuss how the role of commercialization is expanding and evolving

• Explore how commercialization is reshaping early R&D, investment strategy, and corporate positioning
• Explore how pharma is engaging with the healthcare ecosystem to shape care pathways for first-in-class treatments
• Understand what CCOs are doing differently in response to rising payer expectations and digital-first demands
• Gain insight into balancing scientific innovation with commercial reality in launch planning and market access
• Find out how the future of commercial leadership: cross-functional collaboration, faster cycles, and bolder bets