From KOL Access to Impact: Helping MSLs Engage KOLs with Relevance and Confidence

Session details:

Securing time with KOLs is challenging, but ensuring those meetings generate strategic value is even harder. Research shows that many MSL - KOL interactions don’t yield actionable insights aligned to medical strategy, leaving key questions unanswered and Medical Affairs struggling to demonstrate influence.

In this session, we will share a practical framework to transform scientific exchange into high-impact conversations. You’ll learn how to prepare with confidence by layering the knowledge journey stage, prior engagement history, HCP interests, and recent activity signals. The result: MSLs enter every meeting with a clear conversation starter, strategically aligned discussion points, and a purposeful close.

You will walk away with:

A structured framework for designing impactful MSL–KOL conversations
Practical examples of how to use congress activity, publications, and digital signals to enrich meetings
Evidence of how Medical Affairs teams applying this approach are generating deeper insights and greater strategic influence