Panel: Beyond the Launch: Elevating Marketing Strategies Across the Product Lifecycle

Session details:

• Compare key differences in strategy, messaging, and investment between launch-phase and in-market brands
• Explore how audience targeting, channel mix, and KPIs evolve as a product matures
• Examine cross-functional planning approaches to align commercial, medical, and digital teams from pre-launch through loss of exclusivity
• Discuss how real-world data, market dynamics, and competitive intelligence inform brand decisions across lifecycle stages
• Examples of adapting omnichannel campaigns and creative strategy for new vs. established brands
• Identify common pitfalls and missed opportunities in lifecycle marketing and how to avoid them