Search, Scroll, Watch: The Omnichannel Revolution in Healthcare

Session details:

Healthcare audiences don’t live in one channel - they search, scroll, watch, and engage across platforms. This panel brings together leaders from Google, LinkedIn, and pharma to explore how marketers can activate these powerful channels within an omnichannel ecosystem. Moderated by PulsePoint, the discussion will unpack how integrated data, adaptive audience strategies, coordinated HCP-DTC messaging and cross-platform measurement are transforming healthcare marketing today. Expect a lively discussion about how AI and forward-looking technologies will move omnichannel from theory into action.